of law firm websites fail to convert visitors
Harvard Business School studied 476 law firm websites. The results were devastating: 97% failed to convert qualified visitors into consultations.
Not because the lawyers weren't good. Not because the ads weren't targeted. But because their landing pages made three critical mistakes.
Thompson, R. & Chen, M. (2023). "Digital Marketing Effectiveness in Professional Services."
Harvard Business School Working Paper 23-047.
Traditional landing pages vs. Acquisition Apps built for conversion
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